We care deeply about finding simple solutions to big environmental and social problems, and will only invest in organisations and projects that align with our vision and funding principles.

To make sure we’re focusing in the right areas, we’ll always conduct research into our areas of interest to understand where the funding gaps might be, and to be clear on what problem we’re trying to solve.

Once we know what we’re looking for, we’ll ask organisations to submit proposals to submit proposals for ideas and projects, which will be assessed against specific criteria. When we’ve made a decision on who to fund, we then work collaboratively with our partners from start to finish. 


Our approach to funding


We’re innately curious, so our research is centred around understanding the problems we’re trying to solve, and identifying critical gaps in funding and service provision.


We’ll find innovative organisations that have simple but effective ideas to help solve the problems we’ve identified, and the problems we’re looking to solve.


Once we’re confident that the organisation and project has potential, we’ll provide funding to pilot it, or to help build the evidence base – sharing the things we’ve learned with others in the same sector.


Scaling the projects we’ve developed or invested in is the really exciting bit. We only do this once our pilots have shown they’re effective and impactful. Then we’ll look for other funders to support the expansion.

Our funding principles


It sounds so obvious, but we have to be able to measure our impact in a robust way. We’re interested in seeing tangible and meaningful outcomes from the projects we fund.


We’ll only get behind a solution if it has the potential to be scaled. This includes the viability and ease of scaling.

Minimal viable product

We always pilot before making further investment. Our partners are committed to improving projects over time to maximise impact and efficiency. We also make a conscious effort share any learning within the relevant sector.


We only consider projects that fall within our key areas and help us achieve our overall vision of ensuring children and young people have equitable access to a sustainable future. 


We fund projects that add real value. We can assess them by asking ourselves, ‘would this project exist or be scaled if it wasn’t for our investment?’


This means we do fewer things, better – and if it wasn’t for our intervention, it could have taken years for the same result to be achieved. 


This one’s easy – simple ideas always win.

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